We're on the lookout for a passionate Digital Marketing Manager to
take our online presence to new heights!
Responsibilities:
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Develop and implement digital marketing strategies:
Create comprehensive digital marketing strategies aligned with the company's
goals and target audience. This includes identifying target markets,
competitor analysis, keyword research, and determining appropriate marketing
channels.
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Website optimization: Ensure the company's website is
optimized for search engines (SEO). Conduct keyword research, optimize
meta tags, improve website structure, and work on increasing organic
traffic and search engine rankings.
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Content marketing: Plan and execute a content marketing
strategy to increase brand awareness and engage the target audience.
Create compelling and informative content such as blog posts, case studies,
whitepapers, and video tutorials related to WordPress and the company's
products.
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Social media management: Manage and grow the company's
presence on social media platforms such as Facebook, Twitter, LinkedIn,
and Instagram. Develop engaging content, run social media campaigns,
interact with followers, and use social listening tools to monitor brand
mentions and customer feedback.
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Email marketing: Develop and execute email marketing
campaigns to nurture leads and engage with existing customers. Create
targeted email lists, design appealing newsletters, and analyze campaign
performance using metrics such as open rates, click-through rates, and
conversions.
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Paid advertising: Plan and execute paid advertising
campaigns using platforms like Google Ads, Facebook Ads, and LinkedIn
Ads. Monitor and optimize campaign performance, track conversions, and
ensure the highest possible return on investment (ROI).
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Analytics and reporting: Use tools like Google Analytics
to track website performance, user behavior, and campaign effectiveness.
Generate regular reports on key metrics and provide insights to improve
marketing strategies and tactics.
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Collaborate with the development team: Work closely
with the development team to understand new product features, updates,
and releases. Collaborate on website improvements, landing page optimization,
and ensuring smooth integration of marketing campaigns with the website
and plugins.
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Market research: Stay updated on industry trends, emerging
technologies, and competitor activities. Conduct market research to identify
new opportunities, potential partnerships, and areas for growth.
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Customer relationship management: Build and maintain
strong relationships with existing customers. Collect customer feedback,
address queries and concerns, and identify opportunities for upselling
or cross-selling the company's products.
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Conversion rate optimization (CRO): Continuously optimize
website and landing pages to improve conversion rates. Conduct A/B testing,
analyze user behavior, and implement changes to enhance user experience
and drive more conversions.
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Training and knowledge sharing: Stay informed about
the latest digital marketing trends, tools, and techniques. Share knowledge
and best practices with the marketing team and other stakeholders within
the company.
Why Nerd's House?
We have crafted our own culture and traditions in the past decade and
the highlights are:
- Certified Great Place to Work
- International client exposure
- Best employee benefits in the industry
- Performance appraisal twice a year
- No micro-management
- Health care and other benefits
- Frequent fully paid meetups
So if you are looking for a fairyland to spread your wings without
being stifled by the constraints of the usual corporate culture look
no further. We are happy to welcome you to our family.